After nearly 30 years as a First Responder and Fire Chief, I made a discovery most entrepreneurs never see:

They face the same leadership and internal pressure challenges I did—except no one taught them how to lead through chaos.

I was what you’d call a dissatisfied high achiever.

On the outside, I had everything people chase—status, responsibility, respect.
On the inside, I was burned out, stressed, and quietly asking, “Is this really what success is supposed to feel like?”

My name is Chris Lukey.
I’m one of Bob Proctor’s top global coaches and consultants, and a recognized mentor for entrepreneurs, executives, and sales professionals who are hitting an income ceiling—not because they lack skill or work ethic, but because their internal identity hasn’t caught up to their ambition.

What uniquely qualifies me to do this work is my life before coaching.

For nearly three decades, I lived in high-pressure environments where performance was everything and stress was normal. Before the fire service, I was a professional hockey player. I watched colleagues struggle with burnout, anxiety, and mental health—and I experienced it myself.

What shocked me most?

After decades of training, no one had ever taught us how the mind actually works.

That realization changed everything.

I discovered a truth most high performers miss:
The mind is the source of every result—income, confidence, health, relationships, fulfillment.
Left untrained, it pulls you into chaos.
Properly conditioned, it elevates you into clarity, certainty, and extraordinary achievement.

In 2019, I was personally mentored by Bob Proctor. Within two years, I became a top global consultant—because this work isn’t theory to me. It saved my life.

Here’s the truth most high achievers miss:
You don’t grow by doing more.
You grow by letting go of who you’ve been and becoming someone new.

Every breakthrough in my life came from releasing an old identity and stepping into a more expansive one—without hustle, burnout, or sacrifice.

Today, I help high performers think at the level their goals demand—so success feels aligned, income increases naturally, clients are attracted effortlessly, and life finally feels spacious again.

Less effort.
More results.
A completely different relationship with success.

If you’re done grinding…
If you’re done working harder for diminishing returns…
If you know you’re meant for more—but refuse to sacrifice your life to get it—

You’re in the right place.